Excellent Guide To Digital Marketing : Google Tag Manager

To market your product online, and for better website optimization . Tags in site helps in tracking visits easily by saving your valuable time. But it is quite difficult to compress and manage those codes.  So much time is required to get new tags or updating existing  ones on your site. In order to make this work easier Google Tag Manager has been around here.

Google Tag manager tells you how to go your way back and find the point where you lost the path. Without Google Tag Manager, managing tags seems to a tough task. When site needs a change, you have make changes to your master code, but when GTM available we can create , include the tags and oversee them. It is very easy to set up tags on a site, maintain it. Very importantly it has emerged to reduce the errors.

The more valuable and applicable your site turns into, the more awful it might really perform.In order to track and measure the traffic, enhance the site of better functionality and following, tags are needed. This may slow down the website.

Earlier web masters are the one who does website analysis, tracking, crawling errors etc. They are in need for every sort of activity to carry out in a website, and it was technically high too. Then came the Google Analytics tool , uses javascript , still requiring webmaster’s help for technical assimilation.

GTM consists of two parts of codes, javascript and non javascript code, to enable Tag manager that can fire tags by including gtm.js in page.

To implement Google Tag Manager

  1. Copy the following snippet inside the <head> tag.

<!– Google Tag Manager –>


new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],




<!– End Google Tag Manager →


  1. Copy the following snippet inside the <body> tag.

<!– Google Tag Manager (noscript) –>

<noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXX”

height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript>

<!– End Google Tag Manager (noscript) –>

Why we can go for Google Tag manager :

  1. Free

Don’t need to stress yourself, or to pay to get this tool online. It is a free tool from google , with unlimited robust features starting from ease of use ,maintaining user records and client parts, tag management etc.

  1. Fast and Easy :

Tags can be added at any time with no difficulty when site needs a change for effortless user interface. No need to keep on updating the site code.

  1. Unlimited and Platforms Independent :

Google Tag Manager is not a platform dependent.  Can be implement for all kinds of websites

  1. Easy Debugging :

If tags added are not working, no need to look up for IT professional to deal with the problem. It is very easy to debug the error as this tool has automatic error checker to rectify and deal with them.

  1. More Secured  :

No easy access to the GTM account. High and various level authentication are done. Access and permissions can be controlled at account and containers level.

Google Tag Manager –  Essential Components :

Versions :

Right after tags are included in a container they are not inevitably unveiled , they ought to be “manually” publicized . You can see the overview of a version you are using by clicking the versions on top of the screen.


Container contain all the tags, triggers, rules for a website.

Permissions :

Containers can have a different level of access permissions.

  • No access : container not visible to the user.
  • View Only : User can see the container and can also surf through the tags, triggers and variables.
  • View, Edit : User can edit the tags, triggers and variables.
  • View, Edit, Delete and Publish : Container elements such as tags and triggers can be edited or deleted any time you want.

Tags :

Tags are set of codes that can get all sorts of data’s such as conversion data, traffic data etc and deliver to Google based third party websites such Facebook, Analytics, Webmaster, Adwords etc.

Tags Benefits:

  • When the tag should fire.
  • When the tag should not fire.
  • Where the tag should fire.
  • Where the tag should not fire and
  • What the tag should do, when it get fired .

Moreover, by means of GTM , it is very easy to enable, disable, add or remove a tag on a site.  Purpose of a tag can also be altered. On the off chance that you are not utilizing Google Tag Manager, then you have to, physically include or exclude tags from numerous template documents. And a great deal of work needed to enable and disable. To enable a tag, you must cast into a template file. To disable a tag, you must expel it from template.

Additionally, in the event that you need to change the functionality of a label, you have find out for the template file, that contains tags and edit that tag snippet code. If suppose one or more template file is handling same tags, sometimes you will forget adding to some of the files leading to data disparity. Without implementing these tags, without Google Tag manager your programmer must put an extra effort to deploy tags.

Triggers :

A trigger is a condition that assesses to either true or false at runtime. It does this by matching the value in a variable and variable you give at time of specifying a trigger. It is one decides when a tag should fire or not to fire. Triggers can also be Built-In or User defined one.

Firing triggers –  tells GTM when a tag must gets fired.

Blocking Triggers – tells GTM when a tag must not fire.

Variable :

A variable is utilized to store information. It is utilized to characterize the trigger and pass the data to tags at runtime. This tells GTM where to fire a tag. Variable can also be built-in type or user defined type.

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